A journey through a modern, elegant Italy, rich in flavors but deeply linked to tastes, places and traditions. As an ever-present interlude, the cup of coffee enhances or creates the perfect situation.
Alex Webb is one of the most famous contemporary street photographers, renowned for his vivid and intricate photographs. In approaching this project for Lavazza, he photographed quintessentially Italian moments—scenes and gatherings filled with life and energy and light and color. In doing so, he captured something about this very Italian—and very human—sense of la Dolce Vita.
Pleasure makes us human
As we have been saying for years at Lavazza — coffee is a pleasure. If it’s not good, what sort of pleasure is it? In the 2026 Calendar, pleasure is the true catalyst for Italy's most exquisite inclinations. This isn't just the pleasure of expertise, but the deep contentment found in life's small, concrete, and often shared moments – the beauty of the ordinary, the warmth of spontaneous gestures.