STORIES FROM THE LAVAZZA MUSEUM

All Lavazza stories start with a coffee. But what is the story behind our coffee? To discover it, we take you to the best place possible: the Lavazza Museum. Watch the video and discover more about our founder Luigi.

The original blend created by Luigi Lavazza is the starting point of every story we told, coffee after coffee. We've grown up and evolved, designing new flavors, but our inspiration is always the same.

Which is the blend that make your heart beat?

First, we did it like everyone else. Then we decided you deserved to choose your coffee, so we took on new shapes and
new outfits. Always faithful to the pursuit of excellence. Beans, ground, capsules: which team are you?

Sometimes, excellence is a matter of style. It's a matter of seeing beyond. Of recognizing the beauty in the simplest things. Of investing in what you believe in.

What is art? Lavazza has been questioning this from the start. Since the beginning, Lavazza merged coffee with art. Figurines...snapshots of our journey. Tin can...art inside art. Till today. Art and coffee, a bond brewed over generations. 2025 What's next?