Jannik Beyond Sinner

Jannik Sinner. A tennis prodigy, the first Italian in history to become No.1 in the world of the official ATP ranking. Just 22 years old. What else to add? Despite his young age, he has captured worldwide attention thanks to his skills and his unparalleled achievements in the most prestigious competitions.

With a victory to his credit at the Australian Open in January 2024, as well as numerous other prestigious achievements in the aftermath, Sinner has definitely captured the attention of the world and we are ready to continue to stand by his side, as from 2019 to the present.

The Fox, as he is known to his friends and fans, Jannik Sinner reclaimed his old school nickname to create a cryptic logo for himself. The ears of the fox represent the mountains of northern Italy, where he grew up and spent much of his childhood on the slopes as a competitive skier before his passion for tennis took centre stage. The lines of the logo represent the angles on a tennis court, and the lines of the logo make out his initials, J and S.

Our ‘Jannik Beyond Sinner’ project unveils a rarely seen side of the young champion, demystifying the human behind the accolades. Lavazza has followed Jannik’s career since the beginning, and as the main partner for some highly-prestigious events including Roland Garros, Wimbledon, the US Open and the Nitto ATP finals, we have been lucky enough to get to know a bit more about the man behind the champion.

At Roland Garros, we caught up with Jannik to discuss everything from his pre-match rituals to coffee and food. Speaking of the pre-match mindset, he emphasised the importance of trying to relax, eating a healthy meal and most importantly, staying focused on the next round. Jannik’s love of food was inherited from his father, a professional cook, and he shared his annual ritual of trying new foods whenever he visits Paris.