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MORE THAN US
Alone we go fast, but together we go further.
In 2024, the LAVAZZA CALENDAR celebrates the beauty of unity for a greater purpose, shedding light on the idea of thinking beyond ourselves to become #MoreThanUs. In this edition, Lavazza marks a significant milestone—the 20th anniversary of its Foundation. Drawing inspiration from Africa's energy and creativity, this calendar also reaffirms Lavazza’s unwavering commitment to dedication, collaboration, and empowerment.
A Kaleidoscope of Values and Perspectives
The 2024 LAVAZZA CALENDAR is a collective project of three extraordinary African photographers: Daniel Obasi from Nigeria, Thandiwe Muriu from Kenya and Aart Verrips from South Africa.
This describes and promotes the concept of partnership in every sense, starting from the ability to be open-minded towards others – a reference to the LAVAZZA CALENDAR 2023 Yes, We’re Open – and going further to explore the beauty of collaboration, cross-contamination and joining forces based on mutual respect to create something much bigger: More than Us.
A Celebration of Togetherness
This year, the LAVAZZA CALENDAR 2024 is much more than a work of art. It is a project with social and environmental commitment, a testament to the remarkable achievements of the Lavazza Foundation.
Over the past 20 years, Lavazza has made millions of dreams come true. With unwavering commitment, it has not only addressed individual needs but also transformed ideas into actions, paving the way for dreams to become vibrant, living realities.
“Over the years, we have learnt to work together and share objectives, efforts and achievements. Aware that alone we go fast, but together we go further. Through the energy of Africa, the cradle of coffee, we want to reaffirm the Lavazza Foundation’s true values and celebrate this intertwining of hands, talents, stories and experiences. Multiple voices singing in unison. Because in the family, as well as in the company, we know that everyone counts, but more importantly, we have learnt to always count on one another.” Explains Francesca Lavazza, Lavazza Group Board Member, in the introduction to the Calendar.
