For two consecutive years, ’93 and ’94, Lavazza selected the genius of Helmut Newton. His is the perfect style to convey a passion for coffee. In Paris and Monte Carlo, Newton creates incredibly powerful images that transmit passion, eroticism and vitality. Born in Berlin in 1920, Helmut Newton has been a professional fashion photographer since the ‘60s. His shots, characterised by a glossy eroticism accompanied by superb technique, revolutionised fashion photography.